12+
Years
Experience2030
Vision
Saudi Future1st
Leader
Middle EastDiscover Our Gaming Legacy
Since 2014, PLAYEX has been pioneering the future of digital entertainment in Saudi Arabia, transforming visions into interactive realities.
E-Sports Excellence
Leading the charge in competitive gaming and sports activation across the Middle East.
Innovation Hub
Developing cutting-edge solutions for business growth and entertainment experiences.
Community Builders
Creating platforms that unite gamers, athletes, and entrepreneurs globally.
Vision 2030
Aligned with Saudi's FutureInnovation
Cutting-Edge TechnologyGrowth
Measurable ResultsWords of Legends
" E-sports Is one of the most important things happening globally. It's one of the most growing Industries on the planet. It grows by 50% every year. The return of Public Investment Fund investment every year Is from 15% to 25% profit. So It's really amazing, and we don't want to miss that. It's like beating Hollywood today. One of the streamers in Esports has more than two billion views, more than the biggest Hollywood movie. "
HRH MOHAMMED BIN SALMAN
" Sport comes at the heart of the 2030 vision as one of its main pillars, So our wise leadership gives us unlimited support and continuous encouragement to continue to work on hosting the largest international sporting events here in the Kingdom. "
HRH PRINCE ABDULAZIZ BIN TURKI Al-FAISAL
" The Kingdom of Saudi Arabia is moving forward with confidence toward leading the video game industry. Among its most notable achievements is The Playex's success in obtaining a patent for AAA game content, embodying Saudi innovation and opening new horizons for a competitive digital future on a global scale. "
The Playex
Unleash Your
Gaming Potential
Discover how The Playex transforms ordinary gaming experiences into extraordinary adventures. Join thousands of gamers who have elevated their gameplay with our cutting-edge solutions.
ELITE TEAM
Meet the gaming legends behind The Playex revolution
Rashid Al Ghonaim
Founder & CEO
Alfahda Alkathiri
Co-Founder & DCEO
Asia Alkathiri
COO
Mishari Al-Mutairi
Game Development Director
